Feyenoord Home Jersey 2021-2022

Online Campaign for Feyenoord by Studio Beng Beng

#Concept #Production #Design #PostProduction #VFX #Edit #AudioDesign #Music

After a rough year of lockdowns and restrictions we decided to treat Feyenoord fans to a spectacular ‘shirt reveal’. For more than a year, the word 'home' has taken on a different meaning for many Feyenoord players. Most had to miss De Kuip, their second home, for a long time and a seat in the stands was exchanged for a place on the bench.

In an era where social media keeps us connected, we created a concept to reveal the upcoming season's home Jersey with which both young people and the elderly can identify.

The good old "Billen Brand", which translates to Butt Burn, is an old school Dutch game that most of us have played at least once in their life. It's simple: the loser must bend over while the winner is trying to kick the ball as hard as he can on the loser's butt. With this in mind, we've created a film where this good old game is streamed live by the players.

We have added to the feeling of ‘home’ by showing players and (real) fans coming together in their own homes, bars and toilets…..

Personalized

After a rough year of lockdowns and restrictions we decided to treat Feyenoord fans to a spectacular customized ‘shirt reveal’. For more than a year, the word 'home' has taken on a different meaning for many Feyenoord players and fans. Most had to miss De Kuip, their second home, for a long time... We created a concept to reveal the upcoming season's home jersey in a way that connects players & fans of all ages.

We have added to the feeling of ‘home’ by showing players and (real) fans coming together in their homes, bars, locker rooms and toilets. And to make it even more personal, we gave Feyenoord lovers a once in a lifetime chance to personalize the video and see their own name shining on the back of the new jersey. To make it even more personal, we surprised Feyenoord lovers with their very own names shining on the back of the new jersey. Jealous? We can make you one too, if you put in a request on the Feyenoord website.

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We are a multidisciplinary creative studio based in Rotterdam. Our services range from concepting and high-end video productions to design, photography and audio. We produce everything in-house with our creative team and facilitate their specialties in our underground built studios. We are a one-stop-shop for clients and agencies with one single point of contact who will manage your project from start to finish. Let’s shoot together!

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