From identity to packaging and the launch campaign..

Packaging & Campaign for NIMYA by Studio Beng Beng

#logo #identity #packaging #photography #setdesign #campaign #postproduction #animation #3D

We live in a world filled with labels. With Nimya you get to create your own. Being part of the Beauty Industry for over 12 years, Nikkie de Jager has seen it all. In her quest to find the best products, she felt like there was something missing. So she decided to start her very own line of skin care products called Nimya.

The identity

Nikkie asked us to help her out with the creative development of the whole brand; from logo to packaging, from brand identity to shooting the campaign movie. She has been working on these products for over 3.5 years, so we we’re truly honoured when we were asked to be part of the Nimya journey.

Nimya is a fierce, boundary breaking, safe haven. Confident & soft with a bold twist. Classy and mature but with a young, fresh, fun and funky mindset. So we created a brand identity to fit that description.

Swipe to switch between the logo and icon

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The Color Palette

Nimya helps strengthen the one label that matters the most: You. And you deserve to be treated like royalty, so we offer you a deep majestic blue with a dash of rich neon orange and a pop of icy blue.

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Nimya means 'pleasant companion'
and is of Indian (Sanskrit) origin.

The Typography

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The Packaging

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The Launch Campaign

We've created the packaging for the first collection of Nimya!

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About

We are a multidisciplinary creative studio based in Rotterdam. Our services range from concepting and high-end video productions to design, photography and audio. We produce everything in-house with our creative team and facilitate their specialties in our underground built studios. We are a one-stop-shop for clients and agencies with one single point of contact who will manage your project from start to finish. Let’s shoot together!

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