Brand Execution

The Upside Down Amsterdam

The Upside Down


A Gen Z paradise. Luckily at Beng Beng we speak fluent Gen Z. So we developed & created the brand story, creative strategy, the identity and shot the campaign video. In the video, Anna takes the audience on a trip through the experiences they created. A little sneak peak to work up an appetite...

Client _
The Upside Down Amsterdam

Agency _
Studio Beng Beng

Type of work _


The Identity

While a pandemic might not be the best time to open a museum, tickets sales went through the roof. It seems like we all are craving an escape from reality.

Brand Guide

We've created a brand guide with all the do's and don'ts so that all media expressions are the same.


The Main Campaign

We made an eye catching, thumb stopping campaign video for 5 of the rooms that we targeted on specific audiences with matching interests.

See the whole experience ➜ 

Visiting Address


We are a multidisciplinary creative studio based in Rotterdam. Our services range from concepting and high-end video productions to design, photography and audio. We produce everything in-house with our creative team and facilitate their specialties in our underground built studios. We are a one-stop-shop for clients and agencies with one single point of contact who will manage your project from start to finish. Let’s shoot together!

Social Media

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