Fisherman’s Friend needed to become more relevant with a younger target audience and needed a youthful makeover. The concept focused on the 'mentally' tough millennial. In the commercial, we see a 'fresh young face' handling his first day at his new job. This commercial makes us proud because it shows what BENG BENG is all about. From styling to casting and set design to art direction we were obsessed to make every frame stand out as a single masterpiece. The commercial track ‘FF Doorbijten’ was produced in-house and is still popular on Spotify. FF dit, FF dat, FF zus, FF zo ;)