Make Your Impact

TVC & Social Campaign for Lendahand by Studio Beng Beng

#Production #PostProduction #Styling #Casting #Photography

Bragging about how much money you make and how many cars you own is the verbal equivalent of a dick pic. It’s rude, boring and terribly selfish. Worldwide, 736 million people live on less than €1.60 a day. The disparity between developed economies and emerging countries leaves millions of people in poverty and without opportunities.

Lendahand is a Dutch crowdfunding platform with which you lend a hand to ambitious entrepreneurs in developing countries with an interest rate of up to 7% per year. Yes, you read that right; you can fight poverty and earn profit at the same time. To introduce this social investment platform to the Dutch public we created a series of videos for TV and social media.

Although Lendahand has a beautiful portfolio of projects, we have deliberately chosen not to make the 'poor farmer in Africa' the main character of the campaign. Instead we choose to focus on the unaware rich Westerner ‘Frank’ who is in serious need of a reality check…

Big thanks to Lendahand, who gave us the opportunity to help make the world a better place and the creative freedom to create the whole campaign from scratch: from strategy, concept and scripts to casting, styling and audio. We are proud to call this campaign a true Beng Beng original.

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We are a multidisciplinary creative studio based in Rotterdam. Our services range from concepting and high-end video productions to design, photography and audio. We produce everything in-house with our creative team and facilitate their specialties in our underground built studios. We are a one-stop-shop for clients and agencies with one single point of contact who will manage your project from start to finish. Let’s shoot together!

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