Serious About Beer

Warsteiner

Case:

Serious About Beer

Client:

Warsteiner 

Agency:

Studio Beng Beng

Type of work:

Social Content

+ In-house

+ Concept
+ Production
+ Set Design
+ Content Strategy
+ Art Direction
+ Food Styling

+ Post Production
+ Edit
+ Color Grading
+ Audio Design
+ Soundtrack

Warsteiner
360º campaign

Are you ready for the “Gouden Wissel”? We are proud to announce our latest work for Warsteiner. They're celebrating their new 24-carat golden crate in collaboration with the etiquette-know-it-all Jort Kelder. In three different videos Jort explains the right beer-etiquette. But Jort wouldn't be Jort if he didn't give us some perky poshy crate quotes and advice as well. So take a look and learn ;-).

Jort Kelder is a famous journalist from The Netherlands who feels quite comfortable among the rich and famous. For these videos Jort puts away his glass of champagne and chooses for a high-end glass of Warsteiner.

For the social campaign we used different assets to attract the viewers attention in a humorous way. Jort jokes about investing in gold, just like the new color of the crate. And isn't afraid of self-mockery when he says to the lady's that there's nothing more to get from him. In the shorts Jort shares the right Warsteiner beer etiquettes which has a connection with one of his shows with the title: “Hoe heurt het eigenlijk - how should it be done”. Warsteiner is very #SeriousAboutBeer, but with this campaign we didn't shy away from a witty tone of voice,  which makes the campaign, in our opinion, one of the strongest campaigns Warsteiner made. Warsteiner and Studio Beng Beng worked one-on-one for this campaign and together we created the content strategy, concept, production and post-production.

The full deliverable list consists out of: 3 etiquette videos, all social media sizes 3 crate quotes videos, all social media sizes OOH photography.

Beer Etiquette
Ubercool

Beer Etiquette 01. How cool should your Warsteiner be? To be exact; 4 degrees celsius.

Beer Etiquette
Schuimkraag

Beer Etiquette 02. What's the right size for the foam head? It should be full and delicious and a minimum of three fingers high.

Beer Etiquette
Pietje Genau

Beer Etiquette 03. How should we catch drops? Well, the Germans have this incredible invention called the "Tropfenfänger".

Crate quote
24-Karaats Goud

Take notes and invest like Jort did in the 24-carat golden crate. In this short Jort focuses on the new crate. The key to success is to invest ;-)

Crate quote
Golddiggers

These are hard times, even for Jort. So be warned to all the Golddiggers, there isn't much to get from Jort anymore.

Crate quote
Gouden Wissel

Those Germans, they pull it off every time. Again another golden substitute. This time not on the soccer field, but with their crate; from yellow to gold.

studio Beng Beng

Schiekade 203
3013 BR, Rotterdam
The Netherlands

+31 (0)10 89 90 06 8
info@studiobengbeng.com

About

We are a multidisciplinary creative studio based in Rotterdam. Our services range from concepting and high-end video productions to design, photography and audio. We produce everything in-house with our creative team and facilitate their specialties in our underground built studios. We are a one-stop-shop for clients and agencies with one single point of contact who will manage your project from start to finish. Let’s shoot together!

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