For the most refreshing chewing gum in the Netherlands, we produced and directed a pile of TVC’s. We went in guns-blazing, embraced the cold for 4 days and shot enough footage for a 365-day-long campaign. We like to bring creative solutions to production challenges. The brand’s “Unexpected Freshness” mentality was brought to life by our unique crew who were sent to the snow to create ‘user-generated’ content with Sportlife products as the main heroes. The result: snappy short formats injected with meme culture, perfectly crafted and animated for all the digital formats our audience needs and loves.