Zalmhuis - Brand Campaign

Zalmhuis

For this project, we created an Asiatic treatment for Zalmhuis. We were inspired by a tale of Japanese salmon who swam upstream to lay their eggs throughout the mountainous nation of Japan for thousands of years. An epic journey about the cycle of life and death inspired us to create this wavy Japanese look and feel. Just like a salmon that swims from the river to the sea, we used ecoline liquid to create a flowing, streaming and mysterious effect to lift a corner of the veil. This video show's a different story, a director’s cut because just like the salmon, we dare to do things differently and go against the stream.