Billink is the future of easy payment and it's time The Netherlands knows about them! Therefore we created a new campaign to engage with new audiences and build their brand awareness.

Our collaboration resulted in a strategic plan and two TV commercials, photography and various additional assets, all emphasizing how simple and safe it is to use Billink's pay-later service. We guided them through the entire process, from concepting initial ideas and writing the script to adding special visual effects, sound design and music. 

We even brought their mascot HappyB to live with a fun animation which can be used throughout all their online assets. The campaign performed well over benchmark, especially well in terms of increasing brand awareness, so we could not be more proud!