Memory Box

Our journey with Feyenoord created yet another beautiful opportunity to design some special edition items to celebrate the quarter final of the UEFA cup. To celebrate this special moment we designed a limited edition Feyenoord varsity jacket and custom BMW 2002.

For the BMW we started out designing the physical transmission knob and memory box, which unfortunately didn’t make the cut but looked amazing! We wrapped the classic car that referenced the memory of the last quarter final (2002) that Feyenoord played in. Next to that we also needed a cool drivers jacket and made a timeless piece with embroidered details. The varsity jacket celebrates the memories and the heritage the club comes from.

The only person who had the coolness to sport these items in a stylish fashion was our cult HERO and man of the people John de Wolf. Together with John we look back at some tough memories but also ride out into a beautiful future.