Pack your bags. Moonback is here! Moonback is here to bring back balance in the hotel stay market, providing a new (and fair!) booking environment that brings guests and hotel owners together. Moonback is the answer to the broken hotel market where major booking platforms use ‘dark patterns’ to manipulate consumers while charging excessively high fees to hotels at the same time. To introduce this Dutch crowd-funded booking platform to the world, we shot a launch campaign commissioned by XYZ creative agency. Stylish, clean and to the point. We designed and built a decor that’s calm with bold colors that fit the Moonback brand identity. In the campaign we used fun animations and a clear call to action; Pack your bags, Moonback is here!