For Apple, we created six short films for the Dutch and Belgian market, each built around one simple twist: one actor playing both the MediaMarkt employee and the customer. This playful setup turned product explanation into natural dialogue, bringing the MacBook Air’s key features to life in a way that feels light, clear and human.

Together with Dutch and Belgian influencers Nina de Vries and Thomas Latour, we crafted social-first content that proves a smart idea doesn’t need to shout to stand out.