Research has shown that young people would love to spend Christmas with friends instead of their families. Jägermeister tapped into this research and introduced an extra day of Christmas and the Third Christmas Day (Derde Kerstdag) was born. The videos show youngsters with incredible moves dancing along with tight beats and hard bass-lines. Rumor has it, the tradition lives and raves on, as the 27th of December is now officially a Jägermeister Christmas party. For this campaign we won the San Accent 2018 award in the category of leisure.