The Grand Opening

Main Campaign for The Upside Down Amsterdam by Studio Beng Beng

#Concept #ContentStrategy #Production #Styling #PostProduction #Edit #ColorGrading #Audio #Design #Soundtrack

A Gen Z paradise. Luckily at Beng Beng we speak fluent Gen Z. So we developed & created the brand story, creative strategy, the identity and shot the campaign video. In the video, Anna takes the audience on a trip through the experiences they created. A little sneak peak to work up an appetite...

The Identity

While a pandemic might not be the best time to open a museum, tickets sales went through the roof. It seems like we all are craving an escape from reality.


Brand Guide

We've created a brand guide with all the do's and don'ts so that all media expressions are the same.



There is room for everyone in The Upside Down Amsterdam. Literally. Every room has its own theme: from modern arts, to fashion, soccer, house music and everything in between.

We made an eye catching, thumb stopping social snippet for 5 of the rooms that we targeted on specific audiences with matching interests.

Visiting Address


We are a multidisciplinary creative studio based in Rotterdam. Our services range from concepting and high-end video productions to design, photography and audio. We produce everything in-house with our creative team and facilitate their specialties in our underground built studios. We are a one-stop-shop for clients and agencies with one single point of contact who will manage your project from start to finish. Let’s shoot together!

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