Creativity is something that lives deep inside of us, but sometimes it’s hard to grasp. The feeling can be unpleasant yet pleasant at the same time. For the WDKA “It's Yours” campaign we drew on these different emotions that every creative person deals with from time to time. The video shows four students of the WDKA academy owning their thing and embracing their creativity. We are proud to have paved the way for the next generation of creative athletes.