Adidas - Predator Accuracy

Global Campaign

A passion for high-performance play becomes a drive toward precision. 

Together with TBWA/ Neboko, we sought to communicate the high-octane joys of unrivaled accuracy and rekindle the Predator legend with a new cast of football standouts. The outcome of our latest collaboration is four global launch films for the new Predator football boot.

The original Adidas Predator boots, donned by icons like Beckham and Zidane, now symbolize pitch-perfect precision, power, and control. For the reboot, we had to call on the stars making waves today.  We journeyed with the likes of Pedri Gonzales, Jude Bellingham, Alessia Russo, and Wendie Renard to create contemporary images for a legendary boot. What’s more, we handled the global production, direction, editing, and VFX and created the soundtrack.

Our partnership with Adidas celebrates accuracy, from player to pixel. Three countries, three weeks, four shoots, four football icons, and a whole lot of amazing crew helped us pull this global campaign for Adidas together.