BYD - Charge Up Your Game

Social Campaign

Charge up with Build Your Dreams and Giovanni van Bronckhorst as we power our way to UEFA EURO 2024!

There are two things that spark our excitement: tech and football, so we couldn't have been more happier when we were asked to develop the creative campaign for the partnership between BYD and Giovanni van Bronckhorst. We launched the campaign with a TV commercial announcing the partnership, followed by a branded content series and DOOH photography to energize the brand on socials during the road towards UEFA EURO 2024. We d(r)ove deep into the exciting world where football meets tech in our branded content series, hosted by the awesome guys from Cor Podcast on their roadtrip with Giovanni to Germany!

After all the jokes, crazy fpv drone shots and fantastic people, this campaign hardly felt like work. It’s the people and processes that make electrifying work. Huge thanks to Sportvibes and thanks to BYD, Giovanni& Cor Podcast for being fantastic team players.

Agency

SportVibes